Er. Saroj Subedi
Engineering Shopify Growth Through Custom Apps & Architecture.
Helping high-volume merchants overcome technical limits. From architecting Custom Shopify Apps, Shopify Functions and Checkout Extensibility to deep ERP integrations, I build robust systems that convert browsers into loyal customers.
Published Developer
Shopify App Store
Monthly Users
Through Scaling Brands
Years Experience
Building for web
Projects
Delivered
Built with
What I Do
Specialized Solutions.
Product Engineering
Building production-grade web applications and SaaS platforms that solve complex business challenges. From rapid prototyping to scalable deployments.
Core Capabilities
- SaaS Development
- Custom Shopify Apps
- Internal Business Tools
- API Design & Dev
System Architecture
Designing resilient digital ecosystems for high-volume operations. Specialized in bridging disparate systems into a unified, high-performance workflow.
Core Capabilities
- ERP/CRM Integrations
- Middleware Engineering
- Cloud Infrastructure (CF/AWS)
- Legacy Modernization
Performance Engineering
Optimizing the entire technical stack for speed and conversion. Reducing friction points to turn technical metrics into commercial growth.
Core Capabilities
- Core Web Vitals
- Database Optimization
- Headless Architecture
- Checkout Optimization
Lifecycle Automation
Scaling revenue through intelligent automation. Building data-driven EDM systems and custom workflows that nurture leads and drive repeat sales.
Core Capabilities
- EDM Strategy (Klaviyo)
- Business Process Automation
- CRM Synchronization
- Lifecycle Flow Design
Portfolio
Selected Projects.
Shopify App
Order Undo
A conversion-recovery tool that allows customers to edit or cancel orders post-purchase. Dramatically reduces support overhead and improves customer retention.
Native Productivity
Mac Patro
Native macOS menu bar Nepali calendar with dual BS/AD dates, upcoming festivals, and Apple Calendar events. Includes WidgetKit desktop widgets for today's date and the full month. Lightweight AppKit app, available via Homebrew.
Desktop Widgets
Native Productivity
Blink Reminder
A minimal native macOS menu bar app that reduces digital eye strain by reminding you to blink and look away (20-20-20 rule). Customizable intervals, smart overlay or notification mode, and available via Homebrew.
Track Record
Professional Experience.
03/2023 - Now
Munich, Germany
Software Developer (Web)
Plantura GmbH
Developed and maintained the e-commerce store (700k+ monthly users) on Shopify and Alpine JS. Built custom apps: Checkout Extensions, Wishlist, and Order Cancellation using React and Node.js. Developed APIs for Plantura Mobile App (1M+ downloads) and ERP (Odoo). Engineered a PIM script with Node.js, SQL, and Python; implemented GTM server-side tagging for 50+ events; unified header/footer across Plantura Magazine (WordPress) and Shop. Built GitHub Actions for theme deployment across 7 environments and Playwright e2e framework (~150 tests, 5 browsers, 3 locales). Contribute to technical interviews, code reviews, and CI/CD pipelines.
04/2020 - 11/2022
Sydney, NSW
Developer Team Lead
Performance PODs
Steered development of high-impact projects: in-house Assets Management System (Laravel, React, AWS S3/Elastic Beanstalk) and vehicle classifier Shopify App. Converted Figma designs into SPAs with React and Node. Integrated third-party APIs and custom WordPress/WooCommerce plugins. Mentored junior developers, led code reviews and design decisions, and collaborated with product and cross-functional distributed teams. Fostered inclusive team leadership, meetings, and learning opportunities.
05/2021 - 11/2021
Gairidhara, Kathmandu
Software Development Consultant
B Technology
Gathered business requirements and developed an Agriculture Trade e-commerce application using Java, Spring Boot, and MySQL. Optimized with caching; integrated third-party logistics for real-time order tracking. Designed conversion optimization and UX best practices to increase conversion rate.
05/2019 - 04/2020
Sankhamul, Kathmandu
Backend Developer
Genesis Web Technology Pvt. Ltd
Converted legacy PHP 5 application to PHP 7 and integrated travels booking system with WordPress via API. Delivered Job Portal with News Portal (Laravel, Vue.js). Authored custom themes for business, news, travel, and trekking; built booking management plugins and technical SEO that raised organic traffic and rankings.
06/2018 - 02/2019
Gyaneswor, Kathmandu
Tech and QA Lead
EIS Nepal
Planned and implemented a school management system from requirements. Conducted feasibility studies that reduced unnecessary features and costs. Maintained QA for consistent UI/UX across all features and functionalities.
12/2016 - 06/2018
Chakupat, Lalitpur
Web Developer
Phi L'Agence Pvt. Ltd
Assisted lead developer in developing and deploying website applications on time. Created an online store for electronic items with WordPress and WooCommerce. Delivered 10+ small-scale web projects and one large-scale Laravel application.
Academic Foundation
B.E. Computer Engineering
Himalaya College of Engineering, 2018
Registered Computer Engineer (Nepal Engineering Council)